Local Lawyer Guide is a listing service for attorneys, not a lawyer referral service.


All information and video content on the Local Lawyer Guide website is for general informational purposes only, does not constitute legal advice, does not fit every unique situation, and does not create an attorney-client relationship.  Contacting an attorney through Local Lawyer Guide, correspondingly, does not create an attorney-client relationship between you and the lawyer(s) on this website.

Lawyers may have differing views or interpretations of the same law resulting in your viewing differing explanations as to the frequently asked questions on this website.  You should consult with a qualified and licensed attorney in your state to obtain advice specific to your legal issues and questions.  You should not rely solely upon any information provided on this website.  You are responsible for conducting due diligence to locate a competent, qualified, and licensed attorney for advice specific to your legal issue.

The state bar association operates a Lawyer Referral Service if you wish to locate an attorney through the state bar association in your area.  LOCAL LAWYER GUIDE, INC. IS NOT A LAWYER REFERRAL SERVICE.  The lawyers appearing on Local Lawyer Guide pay a fee to be listed on this website.  Neither a lawyer’s presence on this website, nor the order in which the lawyers are listed on this website, constitute an endorsement of the experience, quality, competence, or qualifications of that lawyer.  You should contact your state bar association to determine whether an attorney has a history of any complaints and/or disciplinary actions when choosing an attorney.

Video Transcription

Hi, I’m Lynda Shely. I’m a lawyer in Arizona and Washington D.C. and Pennsylvania and I actually represent lawyers and law firms. Yes, I’m an ethics lawyer. Yes, I do that for money. I used to be at the state bar of Arizona as the director of lawyer ethics and before that I was at a very large firm in Washington D.C. Now, I provide ethics advice to lawyers in about 900 law firms around the country. My job is to keep lawyers from having to meet their state bar or lawyer regulation offices. So, here are some tips on hosting or preparing a video for marketing for your services. These are ethics tips and the first one is I’m only gonna talk about Arizona rules, so make sure you look up the rules in your jurisdiction, because everybody knows the rules are different in every jurisdiction. But remember, you can start with doing your due diligence with any company that offers to host your video or provide marketing to you. For instance, you’ll see a bunch of disclaimers on this website. Well, those are there for a reason. It’s because this is a group advertising platform, which means you the lawyer control what’s in your video and how it can be used and how it can be reproduced. You do not want to use something that is free on the internet, think of all the things that you can think of that are free on the internet, to post your videos where somebody else can download it and maybe change it. You need to go with a company that will guarantee that they will not be changing your video, will not be changing your firm website, without your permission. So, you want to go with a company that will give you the rights to your video. When you’re presenting your video and when you are considering using this for marketing purposes, remember too that you want to be very careful about companies that say that they are general marketing and there gonna send you lots of leads. Remember that most jurisdictions, including Arizona and D.C., you’re prohibited from giving anyone any money for referring work to you. No really, there’s a rule about that. And, you want to make sure that you don’t unfortunately, or accidentally, sign up with a company that is actually an impermissible referral service. A referral service matches a specific consumer on the internet who would come to a website with one specific lawyer. You don’t want to sign up with something like that. You want to sign up with a group advertising platform, or some place that might host ads where consumers can come into the website, look at all of the videos, all of the lawyers listed in their jurisdiction and then the consumer decides who they’re going to hire. Now, last tip for videos for marketing of law firms. Remember to include all the disclaimers that your jurisdiction requires right there on the bottom, or right on your website where they’re going to be viewing the video, because it’s very important to include the disclaimers required by a jurisdiction, because it’s not fun to have to shoot a video again.

Key Points

  • The lawyers on this website are subject to compliance with the Rules of Professional Conduct in their respective states.
  • Local Lawyer Guide does not guarantee the information provided by the listed lawyers, who pay a fee to advertise here.
  • The information in these videos are meant for general informational purposes only, does not constitute legal advice, does not fit every unique legal situation, and does not create any attorney-client relationship. You should consult with a licensed lawyer in your jurisdiction for legal advice pertaining to your specific situation.

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